Saul Bass

Saul Bass is an American graphic designer and filmmaker. He is best known for his design on animated motion picture title sequences.

Saul Bass' career included collaboration with some of Hollywood's greatest filmmakers, Alfred Hitchcock, Staley Kubrick and Martin Scorsese to name a few.

Saul Bass was the first one to make opening titles a piece of film art that not only introduces the cast but also sets the mood for the film. Saul Bass' innovation turned opening titles from a boring necessity to an interesting and important part of the film.

Saul Bass was born in New York on May 8th 1920 and studied Graphic Art at Brooklyn College, NY before moving to Los Angeles in 1946. Bass was a pioneer of the pared down graphic, favouring minimalist symbolic images, which has been in vogue since he began designing for the film industry in the early 1950s.

Bass was a wellknown graphic designer even before his career with film. Alongside the his filmwork he carried working with more traditional graphic design such as logos and movie posters. He is responsible for some of the best-remembered, most iconic logos in North America, including both the Bell Telephone logo and successor AT&T globe, Minolta and United Airlines.


Source:
http://designmuseum.org/design/saul-bass
http://www.saul-bass.com/
http://en.wikipedia.org/wiki/Saul_Bass