In the 60s Saul Bass' genius extended to logos as a logical continuum to his work with film. Like with films he found a way to describe the corporates with simple, meaningful symbols instead of predictable images. His perfectionist drive and his aspiration to always be at
the vanguard of all forms of design have bequeathed a legacy of some
of the most potent symbols of the 20th Century.
The original 1978 design by Saul Bass and the 2003 version (designer unknown).
His timeless, minimalistic style still does it's deeds to this day, many of his logos are still in use, if not in their original form, at least as modernised versions. For example Minolta's logo, designed in 1978 looks like it might have been designed anywhere between today and 1950'. Saul Bass created timeless classics that define the modern logo.
Saul Bass logos then and now.
His timeless, minimalistic style still does it's deeds to this day, many of his logos are still in use, if not in their original form, at least as modernised versions. For example Minolta's logo, designed in 1978 looks like it might have been designed anywhere between today and 1950'. Saul Bass created timeless classics that define the modern logo.
Saul Bass logos then and now.
http://annyas.com/saul-bass-logo-design-then-now/
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