Sunday, September 11, 2011

Influence on graphic design today


"I am consistently aware of the influence Bass has had on contemporary film poster designers and on the design world at large. Unashamed references to original Bass designs abound. The poster campaign for Spike Lee's 1995 film 'Crooklyn' offers a humorous and clever reworking of Bass' graphics for 'Anatomy of A Murder'. Today Bass' visual style is echoed everywhere from all forms of advertising to the most prestigious of web site designs." - Tony Nourmand




Alongside with Paul Rand Saul Bass could be referred to as one of the fathers of graphic design. The style and the ethos of turning concepts and profiles to anonymous, timeless symbols that pass through the core idea and brand in stead of using predictable images is the founding idea of logo and symbol design.

His style is so copied around the world in different mediums it has become mainstream.



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